![]() ![]() This allows advertisers to reach the desired consumer without disrespecting their privacy or betraying their trust. This is where contextual advertising comes in.Ĭontextual advertising relies on artificial intelligence to place relevant advertising content on relevant websites that target the right audience without the use of cookies. However, many are seeing it as an opportunity to innovate their marketing strategies in order to deliver ad content that engages consumers while gaining and maintaining trust. This changing sentiment, as well as the phasing out of cookies, is obviously of great concern to advertisers. This has been driven mainly by concerns over consumer privacy, as well as the intrusiveness and irrelevance of the ad content. ![]() advertising think tank Credos, viewer favorability towards advertising reached a low of 25% in 2019. As the number of advertisements encountered increases, so has the hostility towards them.Īccording to the U.K. ![]()
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